4 Shopify Quick Wins
When we start working with Shopify clients, one of the first things we do is make sure they have all their settings configured. Here are 4 things you can check that will quickly make your store display better in search, sharing, and to customers:
- Notification Settings. These are all the emails customers receive when they place an order, their order is shipped, shipping is updated, etc.
- Online store preferences (social sharing image and SEO). This is the image and text that displays in searches, but also when someone shares your site in text or in a Zoom/Slack chat. It's a small change for a very nice effect.
- Sender email verification. Make sure your emails don't get dumped in Spam. If your emails aren't going through, you don't have a functioning online store. Fix this first.
- Branding Settings. Updating these settings pre-configures your store branding for all sorts of sales channels and apps – your future self will thank you.
Capability and Ownership
Owning a process is more important than technological capability. It means there is someone committed to, and not just theoretically capable of, producing an outcome. Of course we're talking about AI (again). AI can build a site (sort of, sometimes), but who will edit, troubleshoot, publish, and maintain it.
Coding isn’t just about craft – it’s about stewardship. Even when you can get the same level of craft from AI, how do you maintain it?
In an era of mass automation, we may find that the hardest problem is not production, but stewardship. Who maintains the software that no one owns?
— Chris Loy The Rise of Industrial Software
Employing AI is outsourcing, but to something without any relationship, or context, or empathy. This is why we believe ongoing support relationships are so important: stewardship. Our work is more than just the craft of design and development, it’s the context in which we do that work.
Want to talk about your Shopify site maintenance with a real person? Text our business line for a quick (human) response: 505-585-0833.
Le Tour Femmes
We are absolutely glued to this year's Le Tour de France Femmes. The women's edition is 9 days, starting in Switzerland and ending in Nice. Our favorite part, the new team Ma Petite Entreprise: a team entirely sponsored by small businesses, instead of corporate juggernauts. It's like the Shop Small movement on two wheels. And! On the first day, one of their riders, Océane Mahé, won the polka dot jersey for Queen of the Mountains out of the breakaway.
An underdog team of scrappy French riders with the name My Little Venture. How aspirationally entrepreneurial, seven unique talents spinning together through the French countryside, outspent by orders of magnitude, but still finding their way to the same podium.
We'll be cheering for Océane and the whole team, and for small business, all the way to Nice. #watchthefemmes
